I'm no hater, the Bremzen seem fine and I've seen them occasionally listed with ADR/ISO approval BUT...
There's the return policy, postage time etc to consider. HEL down the road does free replacement if a sold part doesn't fit - and you don't want lines that are to short/get the wrong banjo or something. Try sending a return package to the US sometime :S
So anyway I live down the road from a HEL brake line distributor so I'll be going them. Also my housemates run HEL lines and I find them to be high quality and very firm line (when compared to stock, but they are equally as good as Galfer I've tried)
The quote for my J1 ZXR750 I got this month were $109(2 line kit, $163 for the OEM though) for the front pair and $54 for the rear brake.
The difference in $ isn't much - $152 posted from the states or ~$163 from here; personally I prefer local service and ADR approved products

Hope that helps.
Skinner.
Just another guy wishing he'd been a mechanic instead of pushing pencils.