Recent purchasing experiences
Posted: Mon Feb 06, 2006 8:05 pm
Some of you may have read my posts abut the dissatisfaction I recieved trying to buy a new bike recently. In particular with the Kawasaki metro dealers. Not all of them I may point out just some.
Rather than just winge and bleat about it, I put pen to paper and wrote to Kawasaki. The reply makes me think that if I were a Kawasaki dealer, I would consider myself on notice! Below is an excerpt from the reply I recieved. It was recieved promptly, and is a very frank and honest response, which will ensure I consider another Kawasaki next year.
I just thought I would share with you the professional response recieved from Kawasaki themselves. I can't wait till they own there own dealerships! I believe it is the way of the future. With manufacturer owned stores they control the quality and customer experience to a far greater extent. I have seen the results of this with several of the Car makers here in Australia and overseas who have gone down this route, and it works for all concerned. The customer benefits from a far greater experience, and also pricing as they have greater economies of scale. They also usually have a full compliment of vehicles available both to see, and to drive. As well as lots of colour and option combinations, which the private dealers tend not to invest in!
"Good afternoon Marty,
What can I say other than I am extremely disappointed in the service you have received from the Kawasaki dealers. I can not lie to you, we know we have problems in this market place and our market share figures confirm this. Unfortunately no matter how good your product is if you do not have the dealer network to do it justice then your product is going to suffer.
I sincerely hope that this experience has not turned you from Kawasaki’s for ever and possibly in the future you will give us the opportunity to redeem ourselves. Please keep this email and send it to me when you are next in the market for a motorcycle and I will do my best to ensure that you are treated with the respect that anyone that has purchased ten of our models deserves.
My sincere apologies,"
Rather than just winge and bleat about it, I put pen to paper and wrote to Kawasaki. The reply makes me think that if I were a Kawasaki dealer, I would consider myself on notice! Below is an excerpt from the reply I recieved. It was recieved promptly, and is a very frank and honest response, which will ensure I consider another Kawasaki next year.
I just thought I would share with you the professional response recieved from Kawasaki themselves. I can't wait till they own there own dealerships! I believe it is the way of the future. With manufacturer owned stores they control the quality and customer experience to a far greater extent. I have seen the results of this with several of the Car makers here in Australia and overseas who have gone down this route, and it works for all concerned. The customer benefits from a far greater experience, and also pricing as they have greater economies of scale. They also usually have a full compliment of vehicles available both to see, and to drive. As well as lots of colour and option combinations, which the private dealers tend not to invest in!
"Good afternoon Marty,
What can I say other than I am extremely disappointed in the service you have received from the Kawasaki dealers. I can not lie to you, we know we have problems in this market place and our market share figures confirm this. Unfortunately no matter how good your product is if you do not have the dealer network to do it justice then your product is going to suffer.
I sincerely hope that this experience has not turned you from Kawasaki’s for ever and possibly in the future you will give us the opportunity to redeem ourselves. Please keep this email and send it to me when you are next in the market for a motorcycle and I will do my best to ensure that you are treated with the respect that anyone that has purchased ten of our models deserves.
My sincere apologies,"