I tohught this might have been something about bike adertising on TV (none) and radio (very minmal) but alas not. I do find it interesting that you can get 75 car ads in any particular ad block but yu can watch tv for a week solid and 74 different channels and yet to see a bike ad with the possible exception of Two Wheel Torque on channel 31.
<rant>So here we are in 2006 with every 2nd man and their dog (including some motorcyclists) bitching about traffic congestion and the price of petrol and the motorbike is a BLINDINGLY obvious solution to both these issues but we'll just close our eyes and hope they go away....
Sure they're not the solution for the 80yo grandmother that needs to go to church on Sunday (she can get on the back with Mina as he rides like a nanna anyways) but they are a great solution for a shitload of other people.
</end rant>
A good mate will bail you out of jail, a true mate will be sitting in the cell next to you saying "Damn, we fucked up!!!"
Yeah but Mick, those motorbikes are dirty, noisy dangerous things ridden by hoons and murders. You can harp on about great petrol consumption and reduced congestion, but with little or no weather protection, no air bags and having to mess up ya hair with those awkward hats, there's a lot more to convince the general population.
We're stereotyped by Hells Angels, 60s & 70s biker gangs (Mods vs Rockers), high mortality rates, and anti-social behaviour. It takes a bit more than offering a few dollars savings and a couple of minutes shaved off a journey to change years of prejudice.