how would YOU mould a new "bike" generation?

I’ve been called in to shake up the youth in a rural community. I’ve had a look in town and they have an unused dirt bike track…so the brainstorming began. I’ve also heard about a (Honda) sponsored racing program for kids…
Clearly im going to do some major research in the area and with the teens, but im brain storming some ideas for my back pocket and im really interested in what you guys think about the following couple of questions -
* What Values do you consider to be invaluable to a person and why
The main two that come to mind for me are;
Respect: For other peoples opinions and views right wrong or otherwise
Selflessness: Helping/supporting others, just because you can.
* Do you know of any bike (road/dirt) programs, which have run in the past?
Or any other advice you'd like to post ...
Im all ears..
Cheers guys
Possum
Clearly im going to do some major research in the area and with the teens, but im brain storming some ideas for my back pocket and im really interested in what you guys think about the following couple of questions -
* What Values do you consider to be invaluable to a person and why
The main two that come to mind for me are;
Respect: For other peoples opinions and views right wrong or otherwise
Selflessness: Helping/supporting others, just because you can.
* Do you know of any bike (road/dirt) programs, which have run in the past?
Or any other advice you'd like to post ...

Im all ears..
Cheers guys
Possum