The thing that I find amusing is, that while filling up at bp the other day, ( I love BP ultimate...) I read the ethanol sticker on the pump.
It mentioned that there may be an increase in fuel consumption, so why the hell would anyone put that gunk in their car or bike when it is the same price as ULP? Hang on let me buy something that will give me less value than normal old ulp !!!!
It is like World of Warcraft really, they saw all the nerds coming! They managed to sell people a game that requires a monthly subscription to keep using it! I wish I could think of such ingenious ways to strip people of their money!