I've read a bit regarding this debate now and im still unsure as to which is the better choice.
From Rapid Magazine:
http://www.rapidbikes.com.au/dynotime.htm
PULP or ULP
Q: Which is better for my 01' R1?
A: You will make more power on standard unleaded as it burns faster. The higher the octane the slower it burns, the lower the octane the faster it burns. If you run a high compression engine (most modern sportsbikes, including yours) you should run high-octane fuel because it burns slower and has less chance of detonation. Thus giving you less power but better fuel economy. If you have a lower compression engine you should run low octane fuel, as it will burn faster giving you more power at the risk of detonation.
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Now I ride a 96' ZX-7R, is either really going to make a lick of difference to *my* machine given its age or am i just wasting money on PULP?